Today, one of the most important changes in marketing consumer habits is the both face-to-face and digital brand experiences in purchasing decision processes.
are blends.
With the explosion in smartphone and tablet use, consumers are now
can interact with brands anytime and anywhere. Therefore, the consumer's. We see that the purchasing decision is made as a result of a multidimensional or multi-channel experience.
This experience can be used to gather information about the brands they will prefer and, if necessary, who educate themselves, evaluate their options, and therefore are much stronger and stronger.
It creates a well-equipped consumer profile and makes the digitalization of public relations and promotional activities mandatory.